The cosmetic giant is one of 6 major companies to agree to a full phase-out of these harmful substances.
PFAS chemicals are not just used in uniforms – they are widespread in consumer products, including a variety of cosmetics.
The cosmetic brand L’Oréal has committed to phasing out PFAS chemistry from their products over the last year, as part of its global sustainability program.
They are one of 6 groups to have made similar commitments, after being contacted by the Swedish Nature Conservation Association NGO (Naturskyddsföreningen), who are asking companies to remove PFAS from cosmetic products. Other committed retailers are H&M, Lumene, the Body Shop, Isadora and Kicks.
The Swedish Nature Conservation Association’s instagram campaign, Surfijs, lets customers highlight where they’ve found PFAS in cosmetic products (see example below).
The NGO are also partners in our POPFREE project, which is examining PFAS use across a spread of different products including cosmetics, textiles, ski-wax and paper/ packaging.
We are delighted to see major companies responding to the concerns of researchers and NGOs, by phasing out these harmful chemicals from their product lines.
Read more:
Chemical Watch article
ChemSec article
Below is an example of the Surfijs project’s instagram feed – a clear message to companies that consumers care about what is in their products!